Privacy Policy for Flowers Lea Bridge Customers
Introduction
At Flowers Lea Bridge, we are committed to safeguarding the privacy and personal data of our customers. This Privacy Policy provides detailed information about how we collect, use, store, process, and protect your personal data in accordance with the General Data Protection Regulation (GDPR). This policy applies to all Flowers Lea Bridge customers who place orders from Lea Bridge and surrounding districts.
What Data We Collect
To fulfill your orders and provide our services effectively, we may collect the following types of personal data:
- Identity Data: Name, title, and sometimes your date of birth if required for personalized orders.
- Contact Data: Delivery addresses, billing addresses, and contact details such as phone numbers (for delivery coordination), and occasionally email addresses (for order confirmations and customer support).
- Order Data: Details of your purchases and preferences, transaction data, delivery instructions, and feedback you provide about our services.
- Payment Data: Payment method information and limited card details as needed to process transactions, always handled securely via our payment processors.
- Technical Data: IP address, browser type and version, device identifiers, and cookies if you use our website for placing orders or browsing products.
Lawful Basis for Processing Your Data
We process your personal data on the following lawful bases, as required by the GDPR:
- Contractual Necessity: Most of the data we collect is necessary to fulfill your order, provide requested services, and manage the transaction process.
- Legal Obligations: We may be required to retain certain transaction data for compliance with applicable laws, such as tax or auditing obligations.
- Legitimate Interests: We use customer data to improve our services, address customer queries, and maintain records required for operational purposes. These actions are balanced against your rights and do not override your interests or fundamental rights and freedoms.
- Consent: Where we use your data for purposes not directly related to fulfilling your order (such as marketing communications or promoting special offers), we will ask for your explicit consent.
How We Use Your Data
Your data is primarily used to process and deliver your flower orders. Specifically, we may use your data to:
- Confirm and dispatch your orders
- Communicate important updates (such as order status or delivery issues)
- Arrange payment and process refunds if required
- Respond to your questions or feedback
- Meet legal requirements (such as record-keeping for financial audits)
- Improve our products and services, based on aggregated and anonymized data analysis
- With your permission, inform you of offers, seasonal events, or special promotions
How We Store and Protect Your Data
We maintain appropriate technical and organizational measures to ensure your data is stored securely and protected against loss, misuse, unauthorized access, or unjustified disclosure. Order and transaction records are maintained in secure systems with access restricted to trained staff who require it for fulfilling orders or maintaining our business operations.
Data Retention
We will only retain your personal data for as long as it is necessary for the purposes outlined in this Privacy Policy:
- Order and Transaction Data: Typically retained for up to six years to comply with legal and financial reporting requirements.
- Customer Account Data: If you create an account, data is retained until you request deletion or close your account, subject to legal obligations.
- Marketing Data: If you opt in to marketing, we retain your marketing preferences until you withdraw consent or request removal from our communications.
Once your data is no longer needed, we ensure secure deletion or anonymization whenever possible.
Processors and Third Parties
To provide our services, we partner with select third-party processors who handle personal data on our behalf. These may include:
- Payment processors (to facilitate secure transactions)
- Delivery and courier services (to ensure successful and timely delivery of your order)
- IT system and hosting providers (for secure data storage and operational support)
Each processor is vetted to ensure GDPR compliance and is contractually bound to process your data only for agreed purposes, maintaining the same levels of security and confidentiality as Flowers Lea Bridge.
Your Data Protection Rights
Under the GDPR, you have important rights concerning your personal data. These include:
- The right to access: You may request a copy of your personal data we hold.
- The right to rectification: You may ask us to correct incomplete or inaccurate information.
- The right to erasure: You may request deletion of your data where appropriate (for example, if we no longer need it or if you withdraw consent for marketing).
- The right to restrict processing: You can ask us to limit how we use your data.
- The right to object: You can object to particular uses, including direct marketing.
- The right to data portability: You can ask to receive your data in a format suitable for sharing with other service providers.
- The right to withdraw consent: Where we process data on the basis of your consent, you may withdraw it at any time.
To exercise any of these rights, please contact us using the details provided through our website or customer service channels. We may need to verify your identity before fulfilling your request.
Policy Updates and Further Information
We may update this Privacy Policy from time to time to reflect changes in laws, technology, or our practices. Any changes will be posted on our website and, where appropriate, notified to you directly. We recommend reviewing this policy periodically to remain informed about how your data is managed.
Your privacy matters to Flowers Lea Bridge. We are dedicated to transparency and accountability when managing your personal data. If you have questions or concerns regarding this policy or your data rights, please reach out to us for further information.
